Advertising & Marketing Initiatives

Bridalexpos.com.au has media and marketing relationships with many of the leading publications across Melbourne, ensuring that advertising and editorial is achieved for each event.

Advertising for events is done through various outlets including:

• Melbourne Wedding & Bride
• The Brides Dairy
• The Complete Melbourne Wedding Guide
• Leader Newspaper
• Star Newspapers
• Fairfax
• Fox Fm
• Mix Fm

As we move into 2008, we are also planning to develop our overall marketing plan to include a further 2 publications in Melbourne, 2 in Sydney and 1 in Queensland

Our strong web dominance for the search term “bridal expos” ensures that all the brides looking for up to date information on bridal expos visit our site and stay there!
Currently over 3000 Melbourne based brides are registered on our database and receive monthly newsletters with the latest expo news, special offers. From January 2008, we will be offering a service to exhibitors to be featured in the newsletter campaigns ( fees apply)

In addition to our own website, we advertise our expos extensively with:

• www.smartbride.com.au
• www.brideonline.com.au
• www.easyweddings.com.au
• www.weddingcentral.com.au
• www.i-do.com.au
• www.australianbridaldirectory.com.au
• www.weddingandbride.com.au
• www.completewedding.com.au
• www.weddingvic.com.au
• www.thatsmelbourne.com.au
• www.weddingsoftware.com.au

As we are not an online wedding directory, we have the power of all the directories working with us to ensure that our website attracts and retains traffic!